Do you know the secret to attracting prospects to your web site?

Googlisation in mainly to do with commonsense and the words you use, not the flashy pictures. People surf the internet, they don't read it so you need to catch their attention and make every word count! By surfing, we mean scanning...Did you know most people just read the headlines. Most people don't buy the first visit so you need a way to get them to come back or contact you...

If you want visitors to your web-site to contact you then beware of how much information you have. There have even been cases of web site face lifts, that provide too much information and reduce inquires and sales by a large amount. Also simple things like making it easy to print are things most amateurs mess up!
(Try the print preview on this page in your browser and look at what shows and what doesn't!)

Other basics like disguising your email address so spammers don't pick it up and jam your email box, and at the same time allowing prospects surfing the web to email you easily!

90% of a web site is not the fancy graphics or flash animation, but rather the WORDS and STRATEGY to keep in touch with your prospects until they purchase.

There is a silly term called Search Engine Optimization or SEO for short. This is so over used and the cause of much misunderstanding. It is better to get 2000 web site visitors per month of whom 100 contact you versus 40,000 monthly visitors and 3 contact you! And these examples are real ones!
So next time someone says they can increase the number of visitors, you need to ask if they can get your phone ringing and your inbox full of inquiries.

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For the successful web marketer if you are smart, the web offers great prospects and sales opportunities.